PEPPER

PEPPER is a revolutionary tourism initiative by Kerala Tourism under Responsible Tourism Mission (RT Mission). It is the process of identifying and developing new tourism destinations with the support of local community and Local Self Governments (LSGs). Through this initiative grass root level community participation is assured right from the initial level discussions. Kerala Tourism is the first one to come up with this kind of a participatory tourism approach in the country perhaps the whole world.

Kerala Tourism has always introduced novel ideas and practices in tourism sector and created models like Responsible Tourism practices at Kumarakom. Likewise PEPPER is an initiative of Kerala Tourism under RT Mission piloted at Vaikom Taluk in Kottayam District of Kerala. This initiative encourage concern LSGs to develop proposals for the potential tourism projects in their locality, which are derived from the ideas and suggestions evolved in discussions of Special Tourism Grama Sabhas, and submit it to Department of Tourism. The entire process will happen with the support and guidance of RT Mission. Department of Tourism will evaluate the project proposals received under PEPPER and take up the projects according to viability and priority basis.